After a brief hiatus and expansion in artistic direction, NYC musical collective Crewshade is ready to show the world what they’ve been working on inside Jimmy Giannopoulos’ studio in Brooklyn. It all starts with “Raise You Up,” the new single and music video out today, featuring Penn Badgley (MOTHXR). If his name sounds familiar for reasons other than MOTHXR, it’s because you’ve probably seen him on Gossip Girl, or more recently, in Netflix’s hit series You.
What began as a side project in 2016 between Jimmy and bassist Jenny Lee (Warpaint) has now evolved into a full-blown artist collective, where Jimmy has literally made his studio an open door policy with one simple rule: let as many artists pass through who are willing. The goal is to fill a void in mainstream music – mixing gay, straight, black, white, thrash, hip-hop, garage, psych, country, pop, abstract etc. The video for “Raise You Up” is a reflection of that M.O., as you watch a group of people from all sorts of backgrounds mouthing the lyrics—and it’s understood that individuals from all walks of life are capable of feeling the same things despite their differences.
Crewshade is an American musical collective formed in New York City in 2018.
Led by Jimmy Giannopoulos, Crewshade originated as a side project in 2016 between Jimmy and bassist Jenny Lee (Warpaint). After premiering a few of the groups Beastie Boys/Thrash inspired tracks on Fader and id Magazine to ambitious reviews, Giannopoulos curbed the project to focus on the forthcoming Lolawolf (Zoe Kravitz) record.
As lead producer and a member of Lolawolf, Jimmy worked closely and alongside mega producers Che Pope (Kanye West, Lauren Hill), Jack Antonoff (Taylor Swift, Lorde), The Honorable C-Note (Travis Scott, A$AP Ferg, A$AP Rocky, Gucci Mane) and Bekon (Kendrik Lamar, Dr. Dre). These collaborations elevated Jimmy’s skill level as a producer and enhanced his pop sensibilities, which led to the reinvention of Crewshade.
Jimmy quickly recruited a very specific, handpicked group of NYC’s most talented artists to re-launch Crewshade. The group consists of vocalists Genevieve Schatz, Nigel Harris, James Polis, Emiliano Ortiz and Jimmy who doubles as Producer.
Jimmy and Genevieve worked previously together on G, including “Outer Space” which has generated more than 3m streams.
Crewshade seeks to fill a void in mainstream music – mixing gay, straight, black, white, thrash, hip-hop, garage, psych, country, pop, abstract etc. The idea is to represent as much as he can in one breath without confusing the listener. The only way to do this he found out is if it happens naturally. So, Jimmy set up a studio in his Brooklyn apartment and put in a metaphorical revolving door. Let as many artist pass through that are willing.
“When you do something like that, have an open door policy, you never know what your gonna end up with or whose gonna make the cut”.
Not only did Jimmy find the sound he was looking for — he found out that he’s not the only one who was craving the same thing. Together, this new reiteration of Crewshade has recorded over 100 songs and is now gearing up share its voice with the world.